Auf der Game Buisiness Seite MVC wurde ein Artikel über die Marketing-Investierung von Codemasters für das Jahr 2009 veröffentlicht. In dem Artikel beschreibt Christopher Dring, dass Codemasters noch nie so viel in einen Einzeltitel als Marketing investiert hat wie mit dem kommenden Operation Flashpoint-Dragon Rising. Neben OFP:DR, Dirt and Overlord, Jumpgate Evolution und das kommende Racer-Spiel Fuel wird Codemasters im laufendem Jahre über 20 Millionen Dollar für Marketing investieren. So viel wie noch nie in der Firmengeschichte.
“Operation Flashpoint is set to benefit from the publisher’s largest ever marketing spend on a single title.”
“We are rolling out Codemasters’ highest impact campaigns across the titles, with Operation Flashpoint: Dragon Rising representing our most extensive marketing investment ever,” said UK general manager Jeremy Wigmore.
“In addition, Codemasters has recruited Jon Tibble as UK sales manager and Ben Croucher as UK trade marketing manager.
Tibble joins the firm after spending eight years at Vivendi Games, most recently as UK sales manager, and has also held roles at Gauntlet Entertainment and Ingram Micro. In his new role, Tibble will be responsible for all UK and Irish sales, and will report directly to general manager Jeremy Wigmore.
Ben Croucher joins after spending four years on Ubisoft’s trade marketing team. He will now be responsible for product visibility and pre-sell incentives across all UK retail chains for Codemasters’ upcoming products. Croucher will also report to Wigmore.
Quelle : Operationflashpoint2.org |
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